DEVELOPING MARKETING STRATEGIES FOR A COFFEE SHOP A CASE STUDY OF PORTAKAMP â COFFEE & BEYOND
The younger generation in Indonesia are enthusiastically adopting the fourth wave of coffee culture. This includes the consumption of locally sourced high-quality coffee. Hence Portakamp is trying to take advantage of the industry trend. However, it has not been easy for Portakamp to run a growing b...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83810 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |