PROPOSED MARKETING AND SALES STRATEGY FOR COFFEE SHOP BUSINESS IN BANJARMASIN (CASE STUDY: EASTLAND COFFEE)
Eastland Coffee is a coffee shop based in East Banjarmasin. Eastland Coffee offers food and drinks from several category such as coffee drinks, non-coffee drinks, snack foods, and heavy meals. The research shows that the coffee consumption in Indonesia is always increasing and the coffee shop...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83961 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |