THE STRATEGIC COMMUNICATION USE OF MEDIA DIGITAL FOR BRAND AWARENESS OF DIKTA WICAKSONO PROJECT
The rapid development of music that currently progressing has been influenced by many aspects, including audience interaction, genre trends, and the influence of technology. In the process of creating brand awareness for a music brand, the aspect of technological development has a significant inf...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84223 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The rapid development of music that currently progressing has been influenced by many
aspects, including audience interaction, genre trends, and the influence of technology. In
the process of creating brand awareness for a music brand, the aspect of technological
development has a significant influence. Dikta Wicaksono Project is a band that has been
operating for the last year, and Dikta Wicaksono, who is still closely associated with the
persona of his previous band, has very minimal awareness that he has already embarked
on a solo career with the Dikta Wicaksono Project band. The formulation of a social media
communication strategy to increase the brand awareness of the Dikta Wicaksono Project
music brand is designed by combining SWOT analysis and the "big idea" advertising
theory. Carrying the big idea concept called #NgikutMas! which contains various DWP
agendas with the impression of tagging along with Dikta. Designed for TeamDikta and the
community with an age range of 15-35 years in digital media with Instagram as the main
media. |
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