THE STRATEGIC COMMUNICATION USE OF MEDIA DIGITAL FOR BRAND AWARENESS OF DIKTA WICAKSONO PROJECT

• Main Author: Sekaralifya Hendrianto, Ajda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/84223
• Institution: Institut Teknologi Bandung

The rapid development of music that currently progressing has been influenced by many aspects, including audience interaction, genre trends, and the influence of technology. In the process of creating brand awareness for a music brand, the aspect of technological development has a significant influence. Dikta Wicaksono Project is a band that has been operating for the last year, and Dikta Wicaksono, who is still closely associated with the persona of his previous band, has very minimal awareness that he has already embarked on a solo career with the Dikta Wicaksono Project band. The formulation of a social media communication strategy to increase the brand awareness of the Dikta Wicaksono Project music brand is designed by combining SWOT analysis and the "big idea" advertising theory. Carrying the big idea concept called #NgikutMas! which contains various DWP agendas with the impression of tagging along with Dikta. Designed for TeamDikta and the community with an age range of 15-35 years in digital media with Instagram as the main media.