HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?

HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?

This research investigates how PT. Dinasty Inti Agrosarana can effectively leverage its sustainable practices to influence customer perception within the Indonesian agricultural sector. By adopting a qualitative case study approach, this study explores the company's sustainability initiatives,...

Full description

Saved in:
Bibliographic Details
Main Author: Pradipta Pinasthi, Azzahwa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85666
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:85666
spelling id-itb.:856662024-09-06T14:50:06ZHOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA? Pradipta Pinasthi, Azzahwa Indonesia Final Project Sustainable Practices, Customer Perception, Agricultural Sustainability INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/85666 This research investigates how PT. Dinasty Inti Agrosarana can effectively leverage its sustainable practices to influence customer perception within the Indonesian agricultural sector. By adopting a qualitative case study approach, this study explores the company's sustainability initiatives, including seed production, greenhouse management, waste management, and community engagement. The research reveals that while the company has made strides in sustainability, there is a knowledge gap among customers regarding the benefits of these practices. To enhance its market position, PT. Dinasty Inti Agrosarana must prioritize customer education, strengthen supplier relationships, and tailor its offerings to meet farmers' specific needs. The study concludes that by aligning sustainable practices with market demands and effectively communicating their value, the company can foster long-term growth and contribute to a more sustainable agricultural landscape in Indonesia. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description This research investigates how PT. Dinasty Inti Agrosarana can effectively leverage its sustainable practices to influence customer perception within the Indonesian agricultural sector. By adopting a qualitative case study approach, this study explores the company's sustainability initiatives, including seed production, greenhouse management, waste management, and community engagement. The research reveals that while the company has made strides in sustainability, there is a knowledge gap among customers regarding the benefits of these practices. To enhance its market position, PT. Dinasty Inti Agrosarana must prioritize customer education, strengthen supplier relationships, and tailor its offerings to meet farmers' specific needs. The study concludes that by aligning sustainable practices with market demands and effectively communicating their value, the company can foster long-term growth and contribute to a more sustainable agricultural landscape in Indonesia.
format Final Project
author Pradipta Pinasthi, Azzahwa
spellingShingle Pradipta Pinasthi, Azzahwa
HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
author_facet Pradipta Pinasthi, Azzahwa
author_sort Pradipta Pinasthi, Azzahwa
title HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
title_short HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
title_full HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
title_fullStr HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
title_full_unstemmed HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
title_sort how does sustainability practices drive customer perception and competitive advantage in the agricultural business context in indonesia?
url https://digilib.itb.ac.id/gdl/view/85666
_version_ 1822283191647469568

Similar Items