HOW DOES SUSTAINABILITY PRACTICES DRIVE CUSTOMER PERCEPTION AND COMPETITIVE ADVANTAGE IN THE AGRICULTURAL BUSINESS CONTEXT IN INDONESIA?
This research investigates how PT. Dinasty Inti Agrosarana can effectively leverage its sustainable practices to influence customer perception within the Indonesian agricultural sector. By adopting a qualitative case study approach, this study explores the company's sustainability initiatives,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85666 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |