THE INFLUENCE OF INTERNATIONAL BRANDS IN SHAPING GEN- ZâS PURCHASING BEHAVIOUR IN INDONESIA IN THE SPORTSWEAR INDUSTRY
This thesis investigates the influence of international sportswear brands on the purchasing behaviour of Indonesian consumers. Employing a quantitative approach, the study explores how brand trust, promotions, brand image, and advertising affect consumer decisions within the Indonesian sportswear ma...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85817 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!