PROPOSED MARKETING STRATEGY OF WEB3 MEDIA IN INDONESIA TO ENHANCE BRAND AWARENESS (STUDY OF COINFOLKS)
This research investigates the digital marketing strategies necessary to enhance brand awareness and engagement for CoinFolks, a multi-platform media company specializing in Web3 industry content. The study addresses the low engagement and follower metrics of CoinFolks compared to its competit...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85908 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |