SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87310 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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id-itb.:873102025-01-24T13:32:46ZSHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY Mergiana, Salma Indonesia Theses - INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/87310 - text |
| institution |
Institut Teknologi Bandung |
| building |
Institut Teknologi Bandung Library |
| continent |
Asia |
| country |
Indonesia Indonesia |
| content_provider |
Institut Teknologi Bandung |
| collection |
Digital ITB |
| language |
Indonesia |
| description |
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| format |
Theses |
| author |
Mergiana, Salma |
| spellingShingle |
Mergiana, Salma SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| author_facet |
Mergiana, Salma |
| author_sort |
Mergiana, Salma |
| title |
SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| title_short |
SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| title_full |
SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| title_fullStr |
SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| title_full_unstemmed |
SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY |
| title_sort |
shaping brand equity through the alignment between internal branding strategies and customer understanding: findings on semen gresik in cement industry |
| url |
https://digilib.itb.ac.id/gdl/view/87310 |
| _version_ |
1822999904769802240 |