SHAPING BRAND EQUITY THROUGH THE ALIGNMENT BETWEEN INTERNAL BRANDING STRATEGIES AND CUSTOMER UNDERSTANDING: FINDINGS ON SEMEN GRESIK IN CEMENT INDUSTRY
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87310 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
