THE INFLUENCE OF FASHION PRODUCT PACKAGING ON THE SHOPEE PLATFORM TOWARD CONSUMER SATISFACTION AND LOYALTY AMONG GENERATION Z
This study aims to analyze the influence of fashion product packaging on the Shopee platform on consumer satisfaction and loyalty among Generation Z. With the increasing competition in the e-commerce market, especially in the fashion segment, product packaging plays a crucial role in creating...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87440 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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