DEVELOPMENT OF MARKETING STRATEGIES IN BUMIKAYU VILLA AND RESTAURANT
Tourism restaurants in West Java are experiencing rapid growth as the number of tourist visits increases and are faced with the challenge of maintaining their attractiveness amidst increasingly fierce competition. Intense competition between restaurants and the need for innovation in concept and ser...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |