Impulse And Unplanned Buying; Comparisons Of Determinants And Consequences
This research designed to reveal impulse buying as interesting phenomena in shopping behaviour. Began with Du Pont research in 1940, research to understanding the phenomena and its process decision making still in progress. There still problems behind it modelling. The first problem that founded is...
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| Main Author: | |
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| Format: | Book Section PeerReviewed |
| Language: | English Indonesian English |
| Published: |
International College at Suan Sunandha Rajabhat University
2013
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| Online Access: | http://repository.unair.ac.id/100122/1/Gancar%20Candra%20P_Karil%2010_Impulse%20And%20Unplanned%20Buying%3B%20Comparisons%20....pdf http://repository.unair.ac.id/100122/2/Gancar%20Candra%20P_Peer%20Review%20010.pdf http://repository.unair.ac.id/100122/3/Gancar%20CP_Similarity%2010_IMPULSE%20AND%20UNPLANNED%20BUYING%3B%20COMPARISONS%20OF%20DETERMINANTS%20AND%20CONSEQUENCES.pdf http://repository.unair.ac.id/100122/ http://www.iaoiusa.org/2013icoi/ |
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| Institution: | Universitas Airlangga |
| Language: | English Indonesian English |
| Summary: | This research designed to reveal impulse buying as interesting phenomena in shopping behaviour. Began with Du Pont research in 1940, research to understanding the phenomena and its process decision making still in progress. There still problems behind it modelling. The first problem that founded is about the definition of impulse buying and the different with other concepts, which is unplanned buying. The second problems are about the determinant for impulse buying, which is affect by store environment or by people traits on impulsiveness. Observation will continue with the consequences of impulse buying. This research found that impulse buying has different determinant and consequences compare to unplanned buying. The quantitative research gain more confirmation and insight. Discussion on conceptual-theoretical, practice, and future research offered in the last section based on experimental research. |
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