PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING: STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA
Tujuan penelitian ini adalah untuk mengetahui pengaruh post purchase remorse terhadap level of satisfaction, extent of rumination dan brand switching, pengaruh post purchase remorse terhadap negative emotions dan level of satisfaction, pengaruh post purchase remorse terhadap negative emotions dan...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/74957/1/TSM.%2017-18%20Bar%20p%20Abstrak.pdf http://repository.unair.ac.id/74957/2/TSM.%2017-18%20Bar%20p.pdf http://repository.unair.ac.id/74957/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |