PENGARUH PEMBINGKAIAN PESAN DAN KETERLIBATAN PADA SIKAP DAN RESERVATION PRICE TERHADAP PRODUK ORGANIK
The low consumption of organic products compared to conventional products is one of the practical problems faced by marketers in the area of marketing of organic products. Marketing communications to provide education to the consumer is one way that can do by marketers to increase the positive perce...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/120630/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60668 |
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| Institution: | Universitas Gadjah Mada |