PENGARUH SITUASI PEMBELIAN DAN KETERLIBATAN MODE PADA PERILAKU IMPULSE BUYING PRODUK JILBAB

Shopping behavior that exists at present is to make the consumer experience easier for impulse buying behavior. Impulse buying behavior can occur in almost all current products where consumers shop not only to meet their daily needs but to satisfy desires that exist in the minds of consumers themsel...

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Bibliographic Details
Main Authors: , Mutia Farah Fauziah, , Dr. Slamet Santoso Sarwono, M.B.A
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/98821/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55023
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Institution: Universitas Gadjah Mada