PENGARUH SITUASI PEMBELIAN DAN KETERLIBATAN MODE PADA PERILAKU IMPULSE BUYING PRODUK JILBAB
Shopping behavior that exists at present is to make the consumer experience easier for impulse buying behavior. Impulse buying behavior can occur in almost all current products where consumers shop not only to meet their daily needs but to satisfy desires that exist in the minds of consumers themsel...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98821/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55023 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Shopping behavior that exists at present is to make the consumer experience easier
for impulse buying behavior. Impulse buying behavior can occur in almost all current
products where consumers shop not only to meet their daily needs but to satisfy desires that
exist in the minds of consumers themselves. Fashion in the Muslim fashion at this
particular time is fashionable scarves, with colors, patterns, and diverse way of wearing
theme the hijab business continues to grow.
Hijab i.e. jilbab product becomes the object of this study where the factors mode
engagement of fashion and the influence of situational involvement will be tested to see
whether the mode involvement and situational factors has the influences toward impulse
buying on the hijab product.
The results of this study indicate that the engagement of mode and the situational
factor has a positive influence on impulse buying behavior on hijab product. It is often
experienced |
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