PENGARUH EWOM TERHADAP BRAND IMAGE DAN PURCHASE INTENTION PADA KONSUMEN BLACKBERRY: STUDI EMPIRIS PADA MAHASISWA DI YOGYAKARTA
The absence of proof that the advent of Blackberry in the smartphone market in Indonesia with superior features such as push e-mail, BBM (Blackberry Messenger), and a variety of social networking applications, which is one of the "main line" of eWOM, and supported by its ability to connect...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121654/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61751 |
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| Institution: | Universitas Gadjah Mada |
