A Study on Indonesian-English print advertisement :: Does language influence recall, attitude towards advertisement, attitude towards product, and purchase intention?

A Study on Indonesian-English print advertisement :: Does language influence recall, attitude towards advertisement, attitude towards product, and purchase intention?

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Bibliographic Details
Main Authors:	, RINANTI TP., Citra, , Teguh Budiarto, Drs.,MIM
Format:	Theses and Dissertations NonPeerReviewed
Published:	[Yogyakarta] : Universitas Gadjah Mada 2010
Subjects:	ETD
Online Access:	https://repository.ugm.ac.id/87270/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=48134
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Institution:	Universitas Gadjah Mada

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