PENGARUH REPUTASI VENDOR, TAMPILAN WAJAH, DAN KEPERCAYAAN PADA ONLINE VENDOR TERHADAP NIAT TRANSAKSI MENGGUNAKAN PERDAGANGAN ELEKTRONIK DENGAN JENIS KELAMIN SEBAGAI VARIABEL PEMODERASI
Electronic commerce has a big opportunity to grow in Indonesia, because generally Indonesia people behave consumptive, trend follower, have being a paradigm shift (from shopping at market to internet), and the market is wide. The evidence placing photographs of face on e-commerce websites has been m...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89289/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51730 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | Electronic commerce has a big opportunity to grow in Indonesia, because
generally Indonesia people behave consumptive, trend follower, have being a
paradigm shift (from shopping at market to internet), and the market is wide. The
evidence placing photographs of face on e-commerce websites has been mixed.
Face display, including photographs of people, have the ability to express or
convey information more effectively to the public. Face display, likes employee
photo were added to a information technology interface, will affect user�s
cooperation, credibility, and trust.
This research tested the hypothesis about reputation, face display, sex,
trust, and TAM model in order to provide empirical evidence. Participants were
University of Gadjah Mada University student. Data collected with laboratory
experiments and a questionnaire with five Likert scale.
This study examined the effect of adding face display to 2 existing ecommerce
sites, whose reputation had been established through customer
ratings. Factorial design experiment was 2 x 1. It means this study distinguished
website user�s sex (male and female), and provide treatment in the form of a
shiny happy employee�s face display.
The results showed the trust is influenced only by face display and not
influenced by the reputation vendor, sex, and moderating effect of sex on the
relationship between employee's face display and trust. Perceived usefulness of a
website affected by trust and perceived ease of use. Intention to transactions
affected by trust and perceived usefulness. |
|---|