PENGARUH REPUTASI VENDOR, TAMPILAN WAJAH, DAN KEPERCAYAAN PADA ONLINE VENDOR TERHADAP NIAT TRANSAKSI MENGGUNAKAN PERDAGANGAN ELEKTRONIK DENGAN JENIS KELAMIN SEBAGAI VARIABEL PEMODERASI

• Main Authors: , Irene Natalia, SE., , Jogiyanto Hartono M., Prof. Dr., MBA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/89289/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51730
• Institution: Universitas Gadjah Mada

Electronic commerce has a big opportunity to grow in Indonesia, because generally Indonesia people behave consumptive, trend follower, have being a paradigm shift (from shopping at market to internet), and the market is wide. The evidence placing photographs of face on e-commerce websites has been m...