PENGARUH REPUTASI VENDOR, TAMPILAN WAJAH, DAN KEPERCAYAAN PADA ONLINE VENDOR TERHADAP NIAT TRANSAKSI MENGGUNAKAN PERDAGANGAN ELEKTRONIK DENGAN JENIS KELAMIN SEBAGAI VARIABEL PEMODERASI
Electronic commerce has a big opportunity to grow in Indonesia, because generally Indonesia people behave consumptive, trend follower, have being a paradigm shift (from shopping at market to internet), and the market is wide. The evidence placing photographs of face on e-commerce websites has been m...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89289/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51730 |
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| Institution: | Universitas Gadjah Mada |