PENGARUH PERSEPSI KONSUMEN TENTANG MARKETING MIX, USIA, DAN STATUS SOSIAL EKONOMI (SSE) TERHADAP MINAT MEMBELI KONSUMEN PADA PONSEL MEREK CHINA
The product is not only designed to meet the functional needs, but also to satisfy the social and psychological needs. Producer of China brands mobile in Indonesia can find the answers to the questions about what their customers buy, where and how much, but learning on the reasons why a consumer int...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/97275/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53631 |
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| Institution: | Universitas Gadjah Mada |