A new face of tourism: understanding preference of generation Z in Islamic tourism
Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed thr...
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| Main Authors: | , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
KSTCL Press
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf http://irep.iium.edu.my/114140/ https://kulliyyah.iium.edu.my/kstcl/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
| Summary: | Purpose: To determine the generation Z preference on the Islamic destination’s attribute.
Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed through IBM SPSS Software.
Findings: The results revealed that the majority of Generation Z individuals prefer destinations that are considered safe. Interestingly, they are indifferent to the availability of the Quran in their accommodation.
Implication: This study offers a brief understanding of current trends by identifying the most and least preferred attributes of Islamic destinations among young Muslims. This information can be valuable for adjusting existing tour packages or creating new ones that better cater to the needs of young Muslim travelers |
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