A new face of tourism: understanding preference of generation Z in Islamic tourism
Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed thr...
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| Main Authors: | , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
KSTCL Press
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf http://irep.iium.edu.my/114140/ https://kulliyyah.iium.edu.my/kstcl/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |