A new face of tourism: understanding preference of generation Z in Islamic tourism
Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed thr...
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KSTCL Press
2024
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| Online Access: | http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf http://irep.iium.edu.my/114140/ https://kulliyyah.iium.edu.my/kstcl/ |
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my.iium.irep.1141402024-08-30T03:42:58Z http://irep.iium.edu.my/114140/ A new face of tourism: understanding preference of generation Z in Islamic tourism Mohamed Shah, Iman Nadheera Amani Md Sawari, Siti Salwa Alam, Azhar Abas, Siti Aisah BPG87 Islamic tourism. Halal issues Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed through IBM SPSS Software. Findings: The results revealed that the majority of Generation Z individuals prefer destinations that are considered safe. Interestingly, they are indifferent to the availability of the Quran in their accommodation. Implication: This study offers a brief understanding of current trends by identifying the most and least preferred attributes of Islamic destinations among young Muslims. This information can be valuable for adjusting existing tour packages or creating new ones that better cater to the needs of young Muslim travelers KSTCL Press 2024-08 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf Mohamed Shah, Iman Nadheera Amani and Md Sawari, Siti Salwa and Alam, Azhar and Abas, Siti Aisah (2024) A new face of tourism: understanding preference of generation Z in Islamic tourism. In: Youth and Halal Tourism Research. KSTCL Press, Muar, Johor, pp. 36-45. https://kulliyyah.iium.edu.my/kstcl/ |
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Universiti Islam Antarabangsa Malaysia |
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Malaysia |
| content_provider |
International Islamic University Malaysia |
| content_source |
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| language |
English |
| topic |
BPG87 Islamic tourism. Halal issues |
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BPG87 Islamic tourism. Halal issues Mohamed Shah, Iman Nadheera Amani Md Sawari, Siti Salwa Alam, Azhar Abas, Siti Aisah A new face of tourism: understanding preference of generation Z in Islamic tourism |
| description |
Purpose: To determine the generation Z preference on the Islamic destination’s attribute.
Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed through IBM SPSS Software.
Findings: The results revealed that the majority of Generation Z individuals prefer destinations that are considered safe. Interestingly, they are indifferent to the availability of the Quran in their accommodation.
Implication: This study offers a brief understanding of current trends by identifying the most and least preferred attributes of Islamic destinations among young Muslims. This information can be valuable for adjusting existing tour packages or creating new ones that better cater to the needs of young Muslim travelers |
| format |
Book Chapter |
| author |
Mohamed Shah, Iman Nadheera Amani Md Sawari, Siti Salwa Alam, Azhar Abas, Siti Aisah |
| author_facet |
Mohamed Shah, Iman Nadheera Amani Md Sawari, Siti Salwa Alam, Azhar Abas, Siti Aisah |
| author_sort |
Mohamed Shah, Iman Nadheera Amani |
| title |
A new face of tourism: understanding preference of generation Z in Islamic tourism |
| title_short |
A new face of tourism: understanding preference of generation Z in Islamic tourism |
| title_full |
A new face of tourism: understanding preference of generation Z in Islamic tourism |
| title_fullStr |
A new face of tourism: understanding preference of generation Z in Islamic tourism |
| title_full_unstemmed |
A new face of tourism: understanding preference of generation Z in Islamic tourism |
| title_sort |
new face of tourism: understanding preference of generation z in islamic tourism |
| publisher |
KSTCL Press |
| publishDate |
2024 |
| url |
http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf http://irep.iium.edu.my/114140/ https://kulliyyah.iium.edu.my/kstcl/ |
| _version_ |
1809136380967649280 |