A new face of tourism: understanding preference of generation Z in Islamic tourism

• Main Authors: Mohamed Shah, Iman Nadheera Amani, Md Sawari, Siti Salwa, Alam, Azhar, Abas, Siti Aisah
• Format: Book Chapter
• Language: English
• Published: KSTCL Press 2024
• Subjects: BPG87 Islamic tourism. Halal issues
• Online Access: http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf; http://irep.iium.edu.my/114140/; https://kulliyyah.iium.edu.my/kstcl/
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed thr...