The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...

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Bibliographic Details
Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, Pratt, Thomas James
Format: Article
Language:English
Published: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021
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Online Access:http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf
http://irep.iium.edu.my/90516/
https://doi.org/10.21834/ebpj.v6i16
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English