The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf http://irep.iium.edu.my/90516/ https://doi.org/10.21834/ebpj.v6i16 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |