The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...

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Bibliographic Details
Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, Pratt, Thomas James
Format: Article
Language:English
Published: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021
Subjects:
TX901 Hotels, clubs, restaurants, etc. Food service
Online Access:http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf
http://irep.iium.edu.my/90516/
https://doi.org/10.21834/ebpj.v6i16
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

Internet

http://irep.iium.edu.my/90516/7/90516_The%20influence%20of%20Pahang%20Heritage%20Food%20on%20Behavioral%20Intentions%20among%20Malaysian%20Domestic%20Tourists.pdf
http://irep.iium.edu.my/90516/
https://doi.org/10.21834/ebpj.v6i16

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