Media Preferences for Open Distance Learning Advertising Activities

Media Preferences for Open Distance Learning Advertising Activities

The purpose of this paper is to examine prospective learners’ preferred media channel with regards to open distance learning advertisements. This research focuses on two types of media channels, i.e. traditional and new media. This paper segments prospective learners based on their demographical...

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Bibliographic Details
Main Authors: Mohd Nazri Mohd Noor, Norsiah Aminudin, Yanty Roslinda Harun, Azlina Abdul Aziz, Zulaikha Zakariah
Format: Article
Published: ASEAN Journal of Open and Distance Learning 2020
Subjects:
LC5201 Education extension. Adult education. Continuing education
Online Access:https://ajodl.oum.edu.my/document/Current/01.Media%20Preferences%20for%20ODL.pdf
http://library.oum.edu.my/repository/1349/
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Institution: Open University Malaysia

Internet

https://ajodl.oum.edu.my/document/Current/01.Media%20Preferences%20for%20ODL.pdf
http://library.oum.edu.my/repository/1349/

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