Media Preferences for Open Distance Learning Advertising Activities

• Main Authors: Mohd Nazri Mohd Noor, Norsiah Aminudin, Yanty Roslinda Harun, Azlina Abdul Aziz, Zulaikha Zakariah
• Format: Article
• Published: ASEAN Journal of Open and Distance Learning 2020
• Subjects: LC5201 Education extension. Adult education. Continuing education
• Online Access: https://ajodl.oum.edu.my/document/Current/01.Media%20Preferences%20for%20ODL.pdf; http://library.oum.edu.my/repository/1349/
• Institution: Open University Malaysia

The purpose of this paper is to examine prospective learners’ preferred media channel with regards to open distance learning advertisements. This research focuses on two types of media channels, i.e. traditional and new media. This paper segments prospective learners based on their demographical...