Media Preferences for Open Distance Learning Advertising Activities
The purpose of this paper is to examine prospective learners’ preferred media channel with regards to open distance learning advertisements. This research focuses on two types of media channels, i.e. traditional and new media. This paper segments prospective learners based on their demographical...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
ASEAN Journal of Open and Distance Learning
2020
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| Subjects: | |
| Online Access: | https://ajodl.oum.edu.my/document/Current/01.Media%20Preferences%20for%20ODL.pdf http://library.oum.edu.my/repository/1349/ |
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| Institution: | Open University Malaysia |