Investigating customer loyalty: can fast-food restaurants keep them coming back? / Mohd Aliff Abdul Majid ... [et al.]

• Main Authors: Abdul Majid, Mohd Aliff, Azman, Ana Batrisyia, Mohd Zaki, Mohd Izwan, Zahari, Harnizam, Hassan, Hafizah
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
• Subjects: Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/97715/1/97715.pdf; https://ir.uitm.edu.my/id/eprint/97715/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

In the realm of fast-food restaurants, the primary objective revolves around the establishment and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the long-term sustainability and profitability. This study seeks to investigate the factors contributing to the d...