Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

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Bibliographic Details
Main Authors: Jee, Teck-Weng, Ernest Cyril , de Run
Format: E-Article
Language:English
Published: Emerald Group Publishing Limited 2013
Subjects:
H Social Sciences (General)
HB Economic Theory
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/1413/
http://www.researchgate.net/publication/236204270_Consumers'_personal_values_and_sales_promotion_preferences_effect_on_behavioural_intention_and_purchase_satisfaction_for_consumer_product
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Institution: Universiti Malaysia Sarawak
Language: English
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