Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

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Bibliographic Details
Main Authors:	Jee, Teck-Weng, Ernest Cyril , de Run
Format:	E-Article
Language:	English
Published:	Emerald Group Publishing Limited 2013
Subjects:	H Social Sciences (General) HB Economic Theory HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1413/ http://www.researchgate.net/publication/236204270_Consumers'_personal_values_and_sales_promotion_preferences_effect_on_behavioural_intention_and_purchase_satisfaction_for_consumer_product
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Institution:	Universiti Malaysia Sarawak
Language:	English

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