Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review
The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109169/ https://hrmars.com/index.php/IJARBSS/article/view/16423/Social-Media-Continuance-Intention-from-the-Perspective-of-Uses-and-Gratifications-Theory-A-Systematic-Literature-Review |
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| Institution: | Universiti Putra Malaysia |
| Summary: | The vast academic research on social media has been facilitated by its broad use. The present
study conducted a systematic analysis of extant research on social media users' continuance
use intention from the perspective of uses and gratifications theory (U&G). This systematic
literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual
frameworks in studies of continuance use intention among social media users. The PRISMA
method is used to review 18 articles drawn from the Scopus and Google Scholar databases.
From the analysis, 14 theories or models other than U&G, and a complete framework of
causal relations emerge. It is recommended that future research on social media should
include a greater diversity of perspective, investigate a wider range of research topics, and
adopt different theories or models. |
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