Social media continuance intention from the perspective of uses and gratifications theory: a systematic literature review

• Main Authors: Jin, Dian, Wan Abas, Wan Anita, Kamarudin, Syafila
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/109169/; https://hrmars.com/index.php/IJARBSS/article/view/16423/Social-Media-Continuance-Intention-from-the-Perspective-of-Uses-and-Gratifications-Theory-A-Systematic-Literature-Review
• Institution: Universiti Putra Malaysia

The vast academic research on social media has been facilitated by its broad use. The present study conducted a systematic analysis of extant research on social media users' continuance use intention from the perspective of uses and gratifications theory (U&G). This systematic literature...