Covid-19 and marketing strategies
COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020). According to the World Health Organization (WHO, 2020), the first case reported was on December 31, 2019. Th...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7178/1/8.pdf http://eprints.uthm.edu.my/7178/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |