CULTURAL VALUES REFLECTED IN COCA-COLA TV COMMERCIALS IN THE U.S AND VIETNAM = Giá trị văn hóa thể hiện trong quảng cáo truyền hình của Coca-Cola ở Mỹ và Việt Nam
This research investigates advertising strategies in US and Vietnamese TV commercials as well as the underlying cultural values as reflected in those advertisements. A cross-cultural framework is developed to compare and content-analyze these advertisements. The data used for this paper are taken fr...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/100353 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Vietnam National University, Hanoi |
| Language: | English |