CULTURAL VALUES REFLECTED IN COCA-COLA TV COMMERCIALS IN THE U.S AND VIETNAM = Giá trị văn hóa thể hiện trong quảng cáo truyền hình của Coca-Cola ở Mỹ và Việt Nam
This research investigates advertising strategies in US and Vietnamese TV commercials as well as the underlying cultural values as reflected in those advertisements. A cross-cultural framework is developed to compare and content-analyze these advertisements. The data used for this paper are taken fr...
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/100353 |
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| 機構: | Vietnam National University, Hanoi |
| 語言: | English |