Strategies to strengthen the competitiveness Of korean banks in Vietnam

• Main Author: Ko, Changseok
• Other Authors: Hoàng, Đình Phi
• Format: Theses and Dissertations
• Language: English
• Published: 2020
• Subjects: Quản trị kinh doanh ; Năng lực cạnh tranh; 658.4021
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/100482
• Institution: Vietnam National University, Hanoi

This study analyzed the Korean banks that entered Vietnam by using EFE, IFE, and TOWS analysis methods to derive the competitiveness of Korean banks in the Vietnamese financial market. After that, the author insisted on the localization and differentiation strategy, which is the main competitive strategy, for Korean banks entering the Vietnamese market, and proposed strategies to strengthen competitiveness by dividing the implementation measures into internal and external. the originality and significance of this thesis is that it has completed a strategy to strengthen the competitiveness of Korean banks, such as expanding their business netwwork and enhancing profitability in Vietnam. Practical applicability, if any: Banking is an industry that is subject to various regulations and standards. As a result, Korean banks in Vietnam need to be flexible in dealing with Vietnamese government policies. In this paper, it is practically applicable to prepare for crisis based on their experienced credit management ability and risk management system. Further research directions, if any: If there is a chance in the future, the author would like to set the number of branch offices and total assets of Korean banks in Vietnam as relevant variables to verify their advancement. Such research is