Strategies to strengthen the competitiveness Of korean banks in Vietnam
This study analyzed the Korean banks that entered Vietnam by using EFE, IFE, and TOWS analysis methods to derive the competitiveness of Korean banks in the Vietnamese financial market. After that, the author insisted on the localization and differentiation strategy, which is the main competitive str...
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/100482 |
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| 機構: | Vietnam National University, Hanoi |
| 語言: | English |