A new integrated fuzzy QFD approach for market segments evaluation and selection

• المؤلفون الرئيسيون: Luu, Quoc Dat, Trinh, Thi Phuong, Kao, Hsing-Pei
• التنسيق: مقال
• اللغة: English
• منشور في: ĐHKT 2016
• الموضوعات: Applied Mathematical Modelling; QFD
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/12868

Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD...