The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period
Project title: The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period
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| Language: | English |
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2016
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/12960 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-129602020-07-02T04:30:13Z The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period Chu, Thi An franchising economic crisis recommendations to improve Project title: The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period Objectives: Franchise is considered as a business model in the crisis period, the reasons to choose this form of business is its capability of expanding markets and products without spending too much cost, capital investment for research, because most of the marketing support from franchisor. Moreover, before the franchise, the franchisor has been recognized in the market as well as in the consumers’ awareness. Hence, the choice of this business model is one of the necessary and accurate conditions to concern in the economic crisis. However, in the last period, this model in our country seemed to have leveled off. Therefore, the paper aims to find out measures to develop franchising activities in economic post-crisis period. Main contents: Chapter 1: Franchising literature review Chapter 2: The situation of franchising in Vietnam during economic crisis Chapter 3: Recommendations to improve the effectiveness of franchising in economic post-crisis period Results obtained: Clarification of measures to develop the business by franchising from 2010 onwards as: - Doing business environment research - Brand building before franchising - Protecting intellectual property - Human resources training, building franchising processes, standardizing franchising contract - Selecting the right partners, doing research about the products - Self-assessment of business capability - Being a franchisee of successful brands 2016-08-09T05:20:55Z 2016-08-09T05:20:55Z 2011 Article http://repository.vnu.edu.vn/handle/VNU_123/12960 en application/pdf ĐHQG |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
franchising economic crisis recommendations to improve |
| spellingShingle |
franchising economic crisis recommendations to improve Chu, Thi An The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| description |
Project title: The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| format |
Article |
| author |
Chu, Thi An |
| author_facet |
Chu, Thi An |
| author_sort |
Chu, Thi An |
| title |
The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| title_short |
The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| title_full |
The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| title_fullStr |
The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| title_full_unstemmed |
The situation of franchising in Vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| title_sort |
situation of franchising in vietnam during economic crisis and recommendations to improve the effectiveness of franchising in economic post-crisis period |
| publisher |
ĐHQG |
| publishDate |
2016 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/12960 |
| _version_ |
1680963547672084480 |