Brand and product integration in horizontal mergers and acquisitions
The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizonta...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ĐHKT
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/13373 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness. |
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