Brand and product integration in horizontal mergers and acquisitions

The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizonta...

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Main Authors:	Vu, Anh Dung, Shi, Yougjiang, Gregory, Mike
Format:	Article
Language:	English
Published:	ĐHKT 2016
Subjects:	European journal of international management Brand
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/13373
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-133732020-07-01T08:33:11Z Brand and product integration in horizontal mergers and acquisitions Vu, Anh Dung Shi, Yougjiang Gregory, Mike European journal of international management Brand The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness. 2016-08-17T03:50:21Z 2016-08-17T03:50:21Z 2010 Article http://repository.vnu.edu.vn/handle/VNU_123/13373 en application/pdf ĐHKT
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	European journal of international management Brand
spellingShingle	European journal of international management Brand Vu, Anh Dung Shi, Yougjiang Gregory, Mike Brand and product integration in horizontal mergers and acquisitions
description	The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness.
format	Article
author	Vu, Anh Dung Shi, Yougjiang Gregory, Mike
author_facet	Vu, Anh Dung Shi, Yougjiang Gregory, Mike
author_sort	Vu, Anh Dung
title	Brand and product integration in horizontal mergers and acquisitions
title_short	Brand and product integration in horizontal mergers and acquisitions
title_full	Brand and product integration in horizontal mergers and acquisitions
title_fullStr	Brand and product integration in horizontal mergers and acquisitions
title_full_unstemmed	Brand and product integration in horizontal mergers and acquisitions
title_sort	brand and product integration in horizontal mergers and acquisitions
publisher	ĐHKT
publishDate	2016
url	http://repository.vnu.edu.vn/handle/VNU_123/13373
_version_	1680966963758628864

Brand and product integration in horizontal mergers and acquisitions

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