The relationship between franchise and franchisor: A study of the Vietnamese retail franchising

Decades saw the fast growth and high success of franchising in global market but the very early stage of franchising in Vietnam market. Previous researches about franchising have considerably contributed to better understanding of relationships between franchisor and franchise. However, the franchis...

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主要作者: Hoang, Thi Thu Huong
格式: Article
語言:English
出版: Đại học Kinh tế 2016
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在線閱讀:http://repository.vnu.edu.vn/handle/VNU_123/14141
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機構: Vietnam National University, Hanoi
語言: English