A study on difficulties and strategies in English-Vietnamese translation of advertising slogans

• المؤلف الرئيسي: Phan, Thị Vân Anh
• مؤلفون آخرون: Lê, Hùng Tiến
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: University of Foreign Languages and International studies 2017
• الموضوعات: Tiếng Anh; Dịch thuật; Quảng cáo; Biên dịch
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/40014
• المؤسسة: Vietnam National University, Hanoi

This thesis investigates the difficulties and strategies in translating ad slogans from English to Vietnamese. The ma in theoretical basis of the study is involving concepts of methods, equivalence, process and procedure of translation; as well as significant c...