Figures of substitution used in the language of advertising in some Vietnamese and English advertisements

• Main Author: Phùng, Thanh hà
• Other Authors: Trần, Xuân Điệp
• Format: Theses and Dissertations
• Language: English
• Published: College of Foreign Languages 2017
• Subjects: Quảng cáo; Phép tu từ; Tiếng Việt; Tiếng Anh
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/40378
• Institution: Vietnam National University, Hanoi

In particular, I will focus on how this comic influences the usage of vocabulary as well as how their interaction is enabled. Also, the study will test the usefulness of using picture-based text in teaching English of all levels. Through the attraction and varieties of the comic, I ho...